Baby Taylor

Naming
Brand Identity
Website
Packaging
Stationery

Baby Taylor is a Hong Kong based online retailer specialising in chemical free organic, minimal baby clothing. It started as a quest to find innovative, pure, and chemical free products for newborn and company namesake ‘Taylor’.

The design solution for the new brand identity draws on specific details from Taylor’s birth, her name having a literal relationship to the retail industry and Chinese zodiac inspiring the rocking horse monogram.

The soft pastel colour palette works hard to communicate the natural and comfort driven products that the brand markets. Paired with the distinctive playful wordmark created as a stencil to reference children’s blocks, this has been abstracted to form the brand pattern.